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© 2023 Ayman Azer
All Rights Reserved.

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About

About Me

Veteran of multiple successful projects spanning the last 15 years focusing on creating intuitive user experiences. From early research, to gathering user feedback and conveying that to development teams, I have been involved in crafting clean and meaningful products.

I have worked with both startup and Fortune 500 companies, leading projects from initial research and identifying user pain points to translating business requirements into easy-to-use and intuitive user experiences. I have crafted clean and impactful products, including infrastructure solutions for major banks, mobile apps, web and physical products.

My Experience

  • February 2021 - August 2023

    American Century Investments
    Senior Product (UX) Designer

    Worked closely with engineers, dev. Team to improve the organization’s digital products such as the mobile app, client portal and consumer facing website.

    Utilized the Agile/Scrum methodology in order to get iterative feedback.

    Led a design system effort and created configurable components in Figma.
  • July 2020 - February 2021

    Walmart | Spark Driver App
    Senior Product Designer

    Worked closely with Spark app. product design team to turn ideas, drivers needs, business requirements to an intuitive experience utilizing Walmart design system and design patterns focused on Referral program experience, Chaining “deliver items from multiple stores

    Partnered closely with the Product, Research, and Engineering teams to craft requirements and understand feasibility of solutions. Participated in design reviews to maintain consistency across multiple applications and guarantee adherence to requirements and standards

    Involved in QA sessions to insure accuracy before launching updates. Maintained Spark app. prototype, developed end to end experience prototype in Figma to be shared with team leaders, engineers and executives. Proposed UI audit on Spark driver app & Shopper app. to compare Figma designs vs Production to insure accuracy.
  • January 2020 - July 2020

    MLB ( Major League Baseball )
    Senior Product Designer

    Responsible for the experience strategy and design improvements of MLB network across connected devices such as Roku/Apple TV, producing all major deliverables and presenting these to products to stakeholders and development team.

    Worked with Product Managers to define and refine MLB ballpark app improvements such as home screen, purchase ticket flow, at Ballpark experience
  • July 2019 - July 2020

    Citi
    UI / UX Senior Technical Consultant

    Collaborated with user researchers, product managers, developers, data scientists, analysts, and other designers to frame and define user problems and take ideas from ideation through implementation across the company to redesign Cisco & Sharp e-commerce portals.

    Maintained products listing page and participated in extensive user research and feedback testing. Constructed low and high-fidelity prototypes in Axure and Sketch.
  • Jan 2019 - July 2019

    Tech Data
    Senior UX Designer

    Oversaw multiple user experience projects from early sketches to final delivery.

    Worked closely with developers, engineers to deliver a multiple B2B products.

    Worked with the team to update the global brand of Tech Data

    Utilized the Agile/Scrum methodology in order to get iterative feedback on designs.

    Improved the checkout process for vendors. This effort led to a 30% increase in sales utilizing the new UX approach.
  • November 2017 - Jan 2019

    Venuetize
    Mobile UI/UX Designer

    Composed an extensible mobile wallet module that could be used in various places with branding.

    Led projects through an end-to-end design process: research, concept, strategy, UX/UI design information architecture, interaction design, launch and testing.

    Worked with the team to enhance the user experience models of iOS and Android for sports teams such as LAFC ( Los Angeles Football Club), Miami Dolphins, Red Bulls, Amalie Arena

    Developed a full animated demo of a mobile wallet using Figma, Principle
  • June 2014 - November 2017

    Ono Hawaiian BBQ
    Senior Designer UI/UX

    Successfully led and managed a dynamic design team, fostering collaboration and ensuring high-quality output.

    Set a clear design direction and maintained consistency in visual style, ensuring a unified and engaging user interface.

    Played a key role in generating initial ideas for the Ono Hawaiian BBQ mobile app
  • May 2013 - June 2014

    Charisma Creative Marketing Solutions
    Senior Designer UI/UX

    Constructed process flow designs, wireframes, and mockups for numerous web applications

    Coordinated with engineering teams to map out the user experience for new functionality

Education

Skills

UX | UI Design, Information Architecture, User Journey Mapping, Users Persona, User Testing, Prototyping | Wireframing, UX Research, Good knowledge of HTML,CSS, Agile, Sketch, Adobe XD, Axure, In Vision | Design System, Adobe Creative Suite

What People Say About Me?

I had the privilege to manage Ayman on a large revamp of the Insight application here at Citi. The quality of Ayman's work is capable of speaking for itself. Under a highly accelerated schedule, Ayman was able to understand the ask and deliver high-quality solutions quickly. He has a passion for design and UX and because of that passion is always bringing new ideas to the table. I approached him often to run ideas by him to brainstorm and after every talk, I walked away feeling more confident in our approach. In the face of ambiguity, he was able to conceptualize ideas and run with them. To top it all off, he is an amazing team player that makes everyone around him better. I would work with him again in a heartbeat.
Andrew HeardCitigroup | UI/UX Lead in GF Reporting & Analytics
As UX Manager, I had the pleasure of working with Ayman on our Regulatory & Management Reporting platform at Citi. He is a highly-skilled as a UX designer, capable of picking apart a complex problem and piecing together a simple and effective solution. He is a designer that I trusted to collaborate well with our clients and technology partners, providing new ideas and challenging norms to deliver the best possible solution to our users. He is a rare talent and I would highly recommend him on any team.
Leticia MartinesCitigroup | UX Manager
Ayman is one in a million. He is not afraid of the blank page as he is always exited to figure out design solutions that are not only beautiful but efficient. He always sees every project in a positive light and wants to blow away people with his design sensitivity and strategic thinking. He goes far beyond expectations and creates great interactive experiences. He get my highest recommendation not only as a great designer but as a great human being and team player.
Natalie McGeeTech Data | VP of UX and Digital team
Ayman is one of few very professional and outstanding UX Designers that I have worked with. Ayman is focused and accurate in his designs. He is tenacious in following up and getting answers and signoff. I would work with Ayman again in a heartbeat.
Elise De VilliersAgile Execution Lead, Scrum Master and Agile Coach
As a product owner I had the opportunity to work closely with Ayman on the eCommerce Digital Experience project for over 6 months. Ayman is a seasoned and dedicated UX designer. With his experience and "out of the box" thinking we were able to bring effective UX solutions/ designs that exceeded the expectations of the stakeholders. Ayman is personable, knows how to lesson to others on the team, and works collaboratively to create effective team work.
Nissim OzeryDigital Solutions Product Owner at Tech Data
Ayman is a natural when it comes to solving UX problems. His expertise in interaction design and visual design added tremendous value to our team. He is always in the look out for new ideas and inspirations making him an amazing team guy that you can go to for anything and be sure it will be done and done best. He is extremely dependable and always willing to go that extra mile to exceed expectation. I highly rate Ayman as a UX Designer and higher as a person.
Gokul KalyanaramanUser Experience Designer
From the day he joined our team, Ayman proved an asset to all that worked with him. Always striving to not only to push himself to be better, he would often challenge others to do the same. That approach is not always easy to execute, but Ayman always did so with Ayman is a team player, treating every project with the same importance, hitting all deadlines, and doing so with a fantastic eye for detail, and forward thinking design. He will be an asset to any company (team) he joins. You’ll love him both personally and professionally.
Eric LoehrmannCreative Services Director at Venuetize
Ayman is one in a million. He is not afraid of the blank page as he is always exited to figure out design solutions that are not only beautiful but efficient. He always sees every project in a positive light and wants to blow away people with his design sensitivity and strategic thinking. He goes far beyond expectations and creates great interactive experiences. He get my highest recommendation not only as a great designer but as a great human being and team player.
Claudia CanasGlobal Creative Director | Business Developer | Innovation Catalyst | Bussiness

Ayman is an excellent UX designer. He is always professional and collaborating with him is always a great pleasure. His deep knowledge base and keen attention to detail are essential attributes he brings to any design session, collaboration and/or team. One of the many high points I've experienced while working with him was a quick turn around (within a 2 week period) on about 45 designs for a high visibility project. The designs were critical for the team to meet a design review deadline with a very important client. Without his expertise and professionalism, the team would not have been successful.

Christopher Dixon

IT Project Manager and Certified Scrum Master

Ayman is one in a million. He is not afraid of the blank page as he is always exited to figure out design solutions that are not only beautiful but efficient. He always sees every project in a positive light and wants to blow away people with his design sensitivity and strategic thinking. He goes far beyond expectations and creates great interactive experiences. He get my highest recommendation not only as a great designer but as a great human being and team player.

Claudia Canas

Associate Creative Director

From the day he joined our team, Ayman proved an asset to all that worked with him. Always striving to not only to push himself to be better, he would often challenge others to do the same. That approach is not always easy to execute, but Ayman always did so with professionalism, grace, and respect. Ayman is a team player, treating every project with the same importance, hitting all deadlines, and doing so with a fantastic eye for detail, and forward thinking design. He will be an asset to any company (team) he joins. You’ll love him both personally and professionally.

Eric Loehrmann

Creative Services Director

Ayman is one of few very professional and outstanding UX Designers that I have worked with. Ayman is focused and accurate in his designs. He is tenacious in following up and getting answers and signoff. I would work with Ayman again in a heartbeat

Elise De Villiers

Senior Scrum Master and Agile Coach

Let's Work Together